Research Paper on Market Segmentation.
The researchers used descriptive survey as research design with purposive and accidental sampling techniques to select the respondents for the study. Questionnaire was used as research instrument and the data analysed using quantitative and qualitative data analytical methods. The study revealed that the measurability and actionability featured more prominently as criteria for market.
The specific contribution of this paper is to progress beyond a simple identification of implementation barriers, towards a deeper understanding of the mechanisms through which they can be overcome. We use data gained from studying a European utilities business as it progressed through a major market segmentation exercise. The research design enables a critical examination of segmentation.
Segmentation is an end-to-end, complete offering that covers a broad range of services from design to fieldwork, analysis and reporting. This type of research provides the means to identify and market to customers that are most loyal to your business, which gives you a strategic opportunity to leverage how customer groups differ within the marketplace and best identify what those groups need.
View Market Segmentation Research Papers on Academia.edu for free.
Capitalizing on this shortcoming, this paper strives to close the gap and provide each step of the segmentation process with equal treatment. Hence, the objective of this paper is two-fold. First, a snapshot of the segmentation process in a step-by-step fashion will be provided. Second, each step (where possible) will be evaluated on chosen criteria by means of description, comparison.
Within each of these types of market segmentation, multiple sub-categories further classify audiences and customers. Demographic Segmentation. Demographic segmentation is one of the most popular and commonly used types of market segmentation. It refers to statistical data about a group of people. Demographic Market Segmentation Examples Age; Gender.
Market segmentation, Consumption concept, Purchase motivation, Huawei mobile phone, Marketing strategy. Abstract. The development of Internet technology has promoted the popularity of smartphones and intensified the competition among mobile phone manufacturers. With the improvement of the quality of smartphones, the frequency of changing mobile phones has gradually declined, which means that.