How to Use Social Media Networks for Dissertation Research.
Dissertations - ALL SURFACE May 2014 Understanding The Use and Impact of Social Media Features on The Educational Experiences of Higher-Education Students in Blended and Distance-Learning Environments Michael John Scialdone Syracuse University.
Social media have become an important part of our lives. Nowadays, no one can imagine his or her usual day without visiting his or her personal page in Facebook or Twitter. There is no doubt that many students would like to connect their dissertation project with them, since they will be able to investigate an interesting and relatively new area.
As Twitter continues to grow into one of the most popular social media platforms, many sports brands are adopting and have already adopted Twitter accounts as part of their digital marketing strategy. This dissertation explores how Twitter as a social media channel can be used to raise brand awareness for Premiership rugby teams online.
Using social media also allows brands to penetrate into international markets. This thesis presents information gathered from analyzing data from social media tracking for two long tail fashion brands: American scarf company, Donni Charm, and Hong Kong-based handbag company, Mischa. Facebook, Twitter and Instagram content.
Social Media Marketing Strategies in the Food Industry Content Type: Dissertation Example Published: Thu, 06 Jun 2019 Extract: Social media marketing being used in bed and breakfast inns, they are small businesses operating in the hotel industry. This marketing is found to play a vital role in improving the brand awareness among the target.
The main research aim of this dissertation is to analyse how the social media presence of Cadbury influences brand trust among the online community members on Facebook, Instagram and Twitter. To examine how brand trust contributes to the overall brand equity.
The research report on, ”Impact of Social Media Marketing on performance of micro and small businesses” is to study how Micro and Small businesses can leverage social media to penetrate their markets, reach their customers and develop relationships in a personal and direct manner that can catapult their brand and raise.