A critical review of literature on the importance of.

This dissertation explores the extensive literature on the topic of branding, and social media marketing tools and strategies, using models such as the Big Five as a foundation for understanding how consumers perceive the identity of brands.

Digital technology is rapidly reshaping the way how brands interact with consumers. More and more marketers are shifting their focus from traditional marketing channels (e.g., TV) to digital channels (e.g., social media platforms). Effective targeting is key to successful social media and digital marketing campaigns. This dissertation seeks to shed light on who and how to target on social.

Social networking platforms such as LinkedIn can help you connect with professionals and so it is an excellent way of using social media networks for dissertation research. If your research requires you to meet and interact with professionals from a specific industry, you can do so by networking on this amazing social media platform.

The general indication from literature is that the effective use of social media marketing leads to brand awareness, customer loyalty, improved brand equity and low cost of advertisement. On the contrary, literature shows that social media can destroy a brand due to negative comments on the brand.

Concepts related to branding, social media and finally branding in social media are introduced and examined in the theoretical part of the thesis. The empirical part of the thesis consists of a quantitative consumer survey among Finnish consumers.

If these social media dissertation ideas are not what you need, you can use this company to find other ideas. The best ideas will show how social media and the focus of your degree are related. For example, if you are working on a degree in hospitality management, you can look at how social media impacts the occupancy of hotels and resorts, especially considering the way that customers can.

We have listed here some of the Finnish dissertations dealing with social media. The list will be regularly updated. The dissertations do not relate to SOMERI, but have been gathered to benefit people interested in social media research. Adapting to the changing landscape of online media: experiences, challenges and tactics Among Professional Content Producers and Media.

Abstract. Social media enjoy a phenomenal success in terms of adoption and usage levels. They cause paradigm shifts on how people connect and communicate with each other, on how they express and share ideas, and even on how they engage with products, brands, and organizations.

The Role of Social Media on Advertising: A Research on Effectiveness of Facebook Advertising on Enhancing Brand Image Milad Dehghani Submitted to the Institute of Graduate Studies and Research in partial fulfillment of the requirements for the Degree of Master of Arts in Marketing Management Eastern Mediterranean University January 2013.

With the rapid growth and adoption of social media, the ethical concerns on social media has also significantly increased. (Mutula, 2012). The author further examines the following categories: 1. 1Social Media Research According to Smith, (2001), -“be truthful, protect privacy, don’t model inappropriate behaviour, don’t be offensive, be fair and balanced, avoid stereotyping and protect.

The main aim of this dissertation was to investigate the relationship that social media influencers are having in regards to the formulation of brand attitudes, brand awareness and purchase intentions around particular brands for customers. This topic of social media and social media influencers has gained considerable traction in parts.